Company's Business

M Pictures Entertainment Plc.

M Pictures Entertainment Plc. invests in companies engaged in the movie media business, provides and acquires Thai & International films copyrights for cinema, provides rights to Free TV, Cable TV, Pay TV ,and Digital Media. In addition, the Company has invested in Thai Film Production and Home entertainment business in form of DVD-VCD and Blu-Ray which generated the most revenue for the Group.

Products/Services

No. Company Categories of Products and Services Channels
1. M Pictures Entertainment Plc. Engages business of providing and buying Asian & International film copyrights and invests in home entertainment media business and Thai films Production.

 Through subsidiaries

2. M Pictures Co.,Ltd. Provides and buys Asian and International films copyrights from well-known studio and produces Thai films as production studio. Theatrical and non-theatrical Channel.
3. M V D Co.,Ltd. Provides and buys Thai and international film copyrights for home entertainment media Home entertainment medias
4. Pacific Media Sales Co.,Ltd. Distributes and rent out service of Movie VCD, Series, Varieties, Songs, and Games  Through agents and VDO rentals
5.  M Thirty Nine Co.,Ltd. Thai Films Production studio Theatrical and non-theatrical Channel.
6. Talent 1 Co.,Ltd. Book publisher and Thai film production studio Book store and Theatrical and non-theatrical Channel.
7. Transformation Films Co.,Ltd. Thai Film Production Studio Theatrical and non-theatrical Channel
8. Major Kantana Broadcasting Co.,Ltd. Cable T.V. and Satellite T.V. Via M Channel
9 MVP M-Pictures Film Distribution (Lao) Co.,Ltd. Films' distribution company in Lao Theatrical and non-theatrical Channel
10. Metacognitions Co.,Ltd. Advertising Agency Online and Offline

Marketing and Competitive Condition

Marketing Policy and Making Strategy

Marketing Strategies

  • Strategy on movie quality
    The Group is looking to acquire copyrights of international and Thai films, as well as production and distribution of movies on VCD, DVD, Blue Ray, Free TV, Pay TV, and Digital Media such as Video on demand, with a focus on a vast variety of quality movies. The Company will acquire movies from widely accepted sources such as international film festivals worldwide, movie studio that could win popularity in Asian Region, independent producers of groundbreaking films, as well as movie studio in Thailand. In the Thai film production , the Company gives priority to viewers’ preference, gender and age, including their income, while trying to promote the production of quality Thai films to gain popularity among viewers.
  • Strategy on intra-group support services
    The Group is currently an operator of a full-fledged movie business, ranging from providing of Thai and international movie rights, Thai film production of movies on VCD, DVD and Blue Ray discs. Its copyright films could be distributed and/or released extensively via different channels due to a strong relationship of the Company with Major Cineplex Group Plc., its parent company and Thailand’s leading cinema operator with a network of movie theaters in all parts of the country. Moreover, the Company always finds new business partnership. This somewhat fully integrated business partnership gives the Company an edge over other players operating a similar type of business.
  • Strategy on consumers' preference
    Since consumers have become more selective about the type of movies they prefer watching, the Company needs to adjust itself to address the said changing consumer behavior. Realizing that moviegoers’ personal taste is a crucial factor that could affect its performance, the Company must find movies that match the taste of all consumer segments and age groups and must also acquire films and produce Thai movies in alignment with the festive seasons in order to stimulate the movie consumption in Thailand.

Group of Target

  • All kinds and ages of Customers.
  • Cinemas.
  • Free TV, Cable TV, Pay TV, Pay Digital TV. IPTV, VOD
  • Home entertainment media entrepreneurs.
  • International entertainment media entrepreneurs.

Competitive Potential

The Group is operating a comprehensive range of movie business, consisting of a foreign film rights importing and distributing business, a Thai moviemaking business, and a home-entertainment business, manufacturing VCDs, DVDs and Blue Rays. It also is a subsidiary of Major Cineplex Group Plc., Thailand’s leading cinema operator with theater locations all over the country. This strength enables the Company to grow strongly and in pace with other players and gives it an opportunity to efficiently manage group businesses and internal resources for an optimum benefit. With intra-group support services such as advertising media, theater network, etc., the Company is capable of better responding to consumers’ demand, as well as continuously expanding its customer base, while the Group’s movie media could increasingly draw consumer interest.

The Group has additionally developed and introduced the digital media, which could attract new consumer segments. In the past year, the Group expanded distribution’s channel on iTunes and Google play also distributes films’ rights to international market in worldwide films’ festival such as Cannes festival.

Providing of Products and Services

The Group has engaged in a movie business, acquiring, through its subsidiaries, copyrights for quality movies from film festivals around the world such as world-class Hollywood-based studio, Asia-based studio, independent studio, and studio in Thailand. A member of the Group produces Thai movies for theatrical release and another member produces movies on VCD, DVD and Blue Ray and sells rights for those movie releases on free TV, cable TV , digital TV and Video on demand, which could address customers’ need for viewing movies on diverse kinds of media.

M Pictures Co.,Ltd.

Engages film business by acquiring international and Thai film rights for showing through Cinema and licensing film rights on remuneration basis to home entertainment manufacturer, Free TV, Cable TV, Pay TV and Video on Demand.

  • Products/Services

    Provides and acquires quality film copyrights from Europe, America, Asia, and Thai in order to manage such films’ rights by showing and distributing them through direct and indirect such as cinema, home entertainment media, Free TV, Cable TV and Video on Demand. 

  • Marketing Strategies

    M Pictures Co., Ltd. emphasizes the acquisition of rights for quality movies from abroad such as Europe, the US, Asia and well-known independent studio. Movies are selected by basing primarily on viewers’ preference so as to best match their demand. The movies are released through the following channels and methods:

    • Theatrical release; the company has agreements which distribute revenue in the same standard with theaters such as Major Group’s, EGV’s and SF’s including the provincial cinema.
    • Marketing Planning; the Company plans to promote and advertise the Company’s films which will present in Cinema for focusing on target group of viewers.
    • Home entertainment Business; the Company licenses film rights to the big home entertainment media manufacturer to make into DVD, VCD, and Blu-Ray for distribution.
    • Pay TV broadcast business; the Company licenses film rights to Pay TV, and Cable TV, the big and popular channels such as TRUE Vision,   M Channels
    • Free TV broadcast business; the Company licenses film rights to Free TV and Free Cable TV such as Channel 7 and MONO channel.
    • Internet, Video on demand business; the Company permits film copyrights to Internet IPTV and Video on demand such as iTunes, Google play, HOOQ.
      All above sources of income are major income of the Company. The Company tries to find more channels for distributing the Company’s films which will increase the Company’s turnover.

    All above sources of income are major income of the Company. The Company tries to find more channels for distributing the Company’s films which will increase the Company’s turnover.

  • Competitive Potential

    The past year the economic decelerated. However, M Pictures Co., Ltd., a distributor foreign movie copyrights, has had a strong capital base. Besides, competition in this business is not tough because there are a small number of players and each of them have owned target. In view of these factors, together with the fact that the Company has several and definite marketing channels, there is no concern about competition with other peers.

  • Customer

    Direct customers of the Company are Cinema, Home Entertainment Manufactures, Pay TV, Digital TV, Cable TV, Free TV, and indirect customers are minor who watch the Company’s films from TV or Cable broadcasting and buy home entertainment media from the Company’s business partners.

M Thirty Nine Co.,Ltd.

Core business as Thai film production for showing through Cinema and licensing film copyrights on consideration basis to home entertainment manufacturers to produce DVD, VCD, and Blue-Ray and also to increase business channels by broadcasting the Company’s films through Free TV, Cable TV, and Digital media.

  • Products/Services

    M Thirty Nine Co., Ltd. has engaged in Thai movie production business. It targets to produce around 4-5 quality films a year for theatrical releases, with different contents. In 2016, there were successful movies such as “Midnight University”, “Fast888” and “Love You Two”.

  • Marketing Strategies

    Consumers have become more selective about the movies of their preference and paid greater attention to Thai movies. The Company has planed marketing and advertising strategies with proper timing for releasing its movies to best match consumers’ taste.

    The Group’s full range of entertainment business enables group-wide maximization of resources management. Moreover, an increase in its business lines helps to expand the Group’s income from support services and movie advertising.

  • Competitive Potential

    There are a growing number of Thai film productions, some of whom are successful and some are not. M Thirty Nine Co., Ltd. operates the business with a strong determination and best effort in order to remain competitive with other players. In the past year, there were successful films “Midnight University”, “Fast888” and “Love You Two” being the evidence to its ability to well responds to consumers’ demand.

Talent One Co.,Ltd

Core business as Thai film production for showing through Cinema and licensing film copyrights on consideration basis to home entertainment manufacturers to produce DVD, VCD, and Blue-Ray and also to expand business channels by broadcasting the Company’s films through Free TV, Cable TV, and Pay Digital Cable TV. Moreover, Talent One Co.,Ltd is an acceptable book publisher.

  • Products/Services

    Talent 1 Co., Ltd. has engaged in Thai movie production business and book publisher. By the year 2016 the company has studies and developed the screenplay so there no movie. However, company has produced series “Seventh-day revenge season 2,3” broadcasting via Workpoint channel.

  • Marketing Strategies

    Consumers have become more selective about the movies and Thai films business dropped by comparing the years before so the company focuses on development of the screenplay to match with consumers’ taste.

  • Competitive Potential

    There are a growing number of Thai films productions. Talent One Co., Ltd. Is a new Thai film production studio with a strong determination and best effort in order to remain competitive with other studio. Moreover, the strength of its group members which engage in movie theater business and home entertainment business will also help to enhance the Company’s competitive potential in this industry.

Pacific Media Sales Co.,Ltd.

Engage business as entertainment media distributor and VDO rental of movie CD, VCD, series, TV variety, songs, and games.

  • Products/Services

    Distribute remained stock of CD, VCD, DVD.

  • Marketing Strategies

    The Company tries to manage remained product stock by adjust and improve product packages to new look and distribute and rent out through agents and VDO rentals.

  • Competitive Potential

    As Group of Company is in business area of VCD and DVD distribution, the Company snatches the distribution channels of the Group of Company to present the Company’s products. The business of Pacific Media Sales Co., Ltd. is just only the support business of Group. Therefore, there is no direct effect from business competition.

Metacognitions Co.,Ltd.

Online and Offline Advertising Agency

  • Products/Services

    Online and Offline advertising and the planner advertising methodology for products and services

  • Marketing Strategies

    fashionable advertising according to social trend with expert crew.

  • Competitive Potential

    Advertising Agency is high competition. However, the operation result of the company was satisfied because the company has expert crews.