Language: EN | TH
Company's Business

M Pictures Entertainment Plc.

M Pictures Entertainment Plc. invests in companies engaged in the media movie business, provides ,and buys Thai & International films copyrights for cinemas, provides rights to Free TV, Cable TV, Pay TV ,and Digital Media. In addition, the Company has invested in Thai Film Production and Home entertainment business in form of DVD-VCD and Blu-Ray which generated the most revenue for the Group.

Products/Services

No. Company Categories of Products and Services Channels Remarks
1. M Pictures Entertainment Plc. Engages business of providing and buying Asian & International film copyrights and invests in home entertainment media business and Thai films Production. Through subsidiaries -
2. M Pictures Co.,Ltd. Provides and buys Asian and International films copyrights from well-known studios and produces Thai films as production studio. Theatrical and non-theatrical Channel. -
3. M V D Co.,Ltd. Provides and buys Thai and international film copyrights for home entertainment media Home entertainment medias -
4. Pacific Media Sales Co.,Ltd. Distributes and rent out service of Movie VCD, Series, Varieties, Songs, and Games Through agents and VDO rentals -
5. M Thirty Nine Co.,Ltd. Thai Films Production studio Theatrical and non-theatrical Channel. -
6. Talent 1 Co.,Ltd. Book publisher and Thai film production studio Book store and Theatrical and non-theatrical Channel. -
7. Transformation Films Co., Ltd. Thai Film Production Studio Theatrical and non-theatrical Channel. -
8. Major Kantana Broadcasting Co., Ltd. Cable T.V. and Satellite T.V. Via M Channel -
9 MVP M-Pictires Film Distribution (Lao) Co., Ltd. Films' distribution company in Lao Theatrical and non-theatrical Channel. -
10. TV Forum Co.,Ltd. Engages in the marketing management services, as well as advertising media business, by providing rental of program production equipment, as well as acts as agent for the sale of advertising media. - Already liquidated since 4 January 216

Marketing and Competitive Condition

Marketing Policy and Making Strategy

Marketing Strategies

  • Strategy on movie quality
    The Group is looking to obtain copyrights for international and Thai films, as well as production and distribution of movies on VCD, DVD, Blue Ray, Free TV, Pay TV, and Digital Media such as Video on demand,with a focus on a vast variety of quality movies. The Company will acquire movies from widely accepted sources such as international film festivals worldwide, movie studios that could win popularity in Asian Region, independent producers of groundbreaking films, as well as movie studios in Thailand. In the production of Thai movies, the Company gives priority to viewers' preference, gender and age, including their income, while trying to promote the production of quality Thai films to gain popularity among viewers.
  • Strategy on intra-group support services
    The Group is currently an operator of a full-fledged movie business, ranging from providing of Thai and international movie rights, Thai moviemaking to production of movies on VCD, DVD and Blue Ray discs. Its copyright films could be distributed and/or released extensively via different channels due to a strong relationship of the Company with Major Cineplex Group Plc., its parent company and Thailand's leading cinema operator with a network of movie theaters in all parts of the country. Moreover, the Company has strong partnership with MVP Entertainment for distributing films' rights in Lao. This somewhat fully integrated business partnership gives the Company an edge over other players operating a similar type of business.
  • Strategy on consumers’ preference
    Since consumers have become more selective about the type of movies they prefer watching, the Company needs to adjust itself to address the said changing consumer behavior.  Realizing that moviegoers' personal taste is a crucial factor that could affect its performance, the Company must find movies that match the taste of all consumer segments and age groups and must also acquire films and produce Thai movies in alignment with the festive seasons in order to stimulate the movie consumption in Thailand.

Group of Target

  • All kinds and ages of Customers.
  • Cinemas.
  • Free TV, Cable TV, Pay TV, Pay Digital TV. IPTV, VOD
  • Home entertainment media entrepreneurs.
  • International entertainment media entrepreneurs.

Competitive Potential

The Group is operating a comprehensive range of movie business, consisting of a foreign film rights importing and distributing business, a Thai moviemaking business, and a home-entertainment business, producing movies on VCD, DVD and Blue Ray. It also is a subsidiary of Major Cineplex Group Plc., Thailand's leading cinema operator with theater locations all over the country. This strength enables the Company to grow strongly and in pace with other players and gives it an opportunity to efficiently manage group businesses and internal resources for an optimum benefit. With intra-group support services such as advertising media, theater network, etc., the Company is capable of better responding to consumers' demand, as well as continuously expanding its customer base, while the Group's movie media could increasingly draw consumer interest.

The Group has additionally developed and introduced the digital media, which could attract new consumer segments, hence enabling it to tap a new target market. Moreover, the Group also distributes films' rights to international market such as Cambodia, Lao Hong Kong and in international films festival.

Providing of Products and Services

The Group has engaged in a movie business, acquiring, through its subsidiaries, copyrights for quality movies from film festivals around the world such as world-class Hollywood-based studios, Asia-based studios, independent studios, and studios in Thailand.  A member of the Group produces Thai movies for theatrical release and another member produces movies on VCD, DVD and Blue Ray and sells rights for those movie releases on free TV, cable TV and digital media, which could address customers' need for viewing movies on diverse kinds of media.